AskDefine | Define slogan

Dictionary Definition

slogan n : a favorite saying of a sect or political group [syn: motto, catchword, shibboleth]

User Contributed Dictionary



GenAm [ˈslogən]


  1. A battle cry (original meaning).
  2. A distinctive phrase of a person or group of people.
  3. A phrase associated with a product, used in advertising.


phrase associated with a product, used in advertising



  1. slogan (advertising)
pp bags

Extensive Definition

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.
The word "slogan" comes from sluagh-ghairm (pronounced slua-gherum), which is Gaelic for "battle cry" .


slogan in Belarusian (Tarashkevitsa): Дэвіз
slogan in Bosnian: Uzrečica
slogan in Breton: Lugan
slogan in Catalan: Lema
slogan in Czech: Motto
slogan in Danish: Motto
slogan in German: Slogan
slogan in Estonian: Tunnuslause
slogan in Spanish: Eslogan
slogan in Esperanto: Slogano
slogan in Persian: شعار
slogan in French: Slogan
slogan in Galician: Lema
slogan in Croatian: Krilatica
slogan in Indonesian: Slogan
slogan in Interlingua (International Auxiliary Language Association): Motto
slogan in Icelandic: Kjörorð
slogan in Italian: Slogan
slogan in Hebrew: סיסמה (פרסום)
slogan in Georgian: დევიზი
slogan in Latvian: Devīze
slogan in Lingala: Liloba-lotómo
slogan in Hungarian: Szlogen
slogan in Dutch: Slagzin
slogan in Japanese: 標語
slogan in Norwegian: Motto
slogan in Norwegian Nynorsk: Motto
slogan in Polish: Slogan
slogan in Portuguese: Slogan
slogan in Russian: Лозунг
slogan in Slovak: Slogan
slogan in Slovenian: Moto
slogan in Serbo-Croatian: Krilatica
slogan in Finnish: Tunnuslause
slogan in Swedish: Slogan
slogan in Tagalog: Moto
slogan in Thai: คำขวัญ
slogan in Vietnamese: Khẩu hiệu
slogan in Turkish: Slogan
slogan in Udmurt: Девиз
slogan in Ukrainian: Девіз
slogan in Chinese: 標語

Synonyms, Antonyms and Related Words

bugle call, byword, call to arms, call-up, catch phrase, catchword, clarion, clarion call, cliche, conscription, cry, device, epigraph, epithet, exhortation, expression, fad word, go for broke, gung ho, idiom, inscription, levy, locution, mobilization, motto, muster, pet expression, phrase, rally, rallying cry, rebel yell, recruitment, shibboleth, tag line, trumpet call, vogue word, war cry, war whoop, watchword
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